Brand and web studio · NZ & Australia
SEO · New Zealand and Australia

SEO

Search engine optimisation that helps the right customers find you on Google, built into your website from day one and kept up as your business grows.

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Found by the right people

Most of your future customers will start with a search. Someone looking for a skin clinic nearby, a pilates class after work or a gift they can order today. SEO is the work that puts your business in front of them at that moment, without paying for every click.

A—Z keeps it practical: a site Google can read easily, pages written for the way people actually search, and a Google Business Profile that does its share of the work.

What it covers

  • Keyword research for your services, industry and area
  • Page titles, meta descriptions and headings
  • Image alt text and structured data
  • Speed, mobile and indexing checks
  • Google Search Console and Analytics setup
  • Google Business Profile and local SEO
  • Monthly notes on what's working, on a care plan
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SEO setup

A one-off setup that fixes the foundations, followed by ongoing improvements on a care plan if you want them.

PricingFixed quote

For existing websites, quoted after a quick audit. SEO is already included in every new A—Z website.

What's included

  • SEO audit of your current site
  • Keyword research and page mapping
  • Titles, descriptions and headings rewritten
  • Structured data for your business and services
  • Image, speed and mobile fixes
  • Sitemap, robots and Search Console
  • Google Business Profile setup or tidy-up
  • A plain-English report on what was done
Enquire about SEOCare plans
Journal

SEO reading

Getting found on Google

The basics of SEO for small businesses in New Zealand and Australia.

Read

What a website costs

A plain guide to website costs for small businesses in New Zealand.

Read

Before you start

What to prepare before a website project, so it runs smoothly.

Read

I was extremely grateful for Adriaana's patience, brilliant ideas, and clear communication. She went above and beyond to make sure I was happy.

JaneBlog the Globe
Read testimonials
Industries

SEO by industry

Independent businesses across New Zealand and Australia. Every sector books, buys and enquires differently, so every site is designed around yours.

An open silver laptop on a dark leather sofa 01

Beauty and skin

Clinics, salons, brow and lash studios, hairdressers and skincare brands.Explore A closed laptop beside dried hydrangeas and a coffee on a timber table 02

Wellness and fitness

Pilates, yoga, fitness, massage and health practitioners.Explore A desk with an open laptop, a magazine layout and a camera 03

Hospitality

Restaurants, cafés, bars, venues and food and drink brands.Explore A MacBook Air on a linen armchair showing the A—Z Studio website 04

Retail and ecommerce

Boutiques, homeware, fashion and product brands selling online.Explore
FAQ

SEO questions

Something else on your mind? Get in touch.

How much does SEO cost?

SEO for an existing website is quoted after a quick look at your site, because the work depends on what's already there. SEO is already included in every new A—Z website, and ongoing SEO is part of the higher care plans.

How long does SEO take to work?

Technical fixes and better page titles can show up within weeks of Google recrawling your site. Ranking for competitive searches takes longer and builds over months, as your site earns trust and adds useful content.

Do you set up Google Business Profile?

Yes. For local businesses, a complete Google Business Profile is one of the most effective things you can do. It's set up or tidied as part of local SEO, with your categories, services, hours and photos.

Can you do SEO on a website you didn't build?

Yes. Most SEO work is done on existing sites. The setup starts with an audit of what's already there, then fixes in order of impact.

Do you guarantee first place on Google?

No one can honestly guarantee a ranking, because Google decides. What A—Z does is make sure your site is technically sound, clearly written for the searches your customers actually make, and set up so you can see what's working.

Services

Related services

Website design

Custom websites built around how your customers book, buy and enquire.

Website design

Shopify websites

Ecommerce stores designed to sell, and kept growing after launch.

Shopify

Brand identity

Logos, colour, type and guidelines that hold together everywhere.

Brand identity
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