Brand and web studio · NZ & Australia
Brand identity · New Zealand and Australia

Brand identity

Names, logos and the visual system around them, built to hold up on a shopfront, a menu, a box and a phone screen, and designed alongside your website so the two work as one.

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Hands sketching in a spiral notebook

Look as considered as the work you do

Customers decide quickly whether a business feels right for them, and most of that decision is visual. A considered brand identity tells people what to expect before they've read a word: the level of care, the price point, the kind of experience they're walking into.

A—Z builds identities that are simple enough to stay recognisable and flexible enough to work everywhere, from a tiny Instagram avatar to a sign above the door.

Who it's for

  • New businesses that need a brand to launch with
  • Businesses whose brand no longer matches the quality of their work
  • Founders moving from a DIY logo to a proper identity
  • Brands about to build a new website or packaging
A desk with an open laptop, a magazine layout and a camera
A

What you get

A complete identity system with clear guidelines, so your brand looks the same whoever is using it.

PricingFixed quote

Quoted up front on your brief. Brand and website together usually costs less than doing them separately.

What's included

  • Discovery brief and positioning
  • Logo suite: primary, stacked, wordmark and icon
  • Colour palette and type system
  • Imagery and tone guidance
  • Brand guidelines
  • Business cards, social and print templates
  • Final files in every format you need
Start a brandWebsite design
Selected work

Brand work

All work
The Matcha Club Shopify ecommerce website designed by A—Z Studio, shown in a browser window

The Matcha Club

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Brand · Ecommerce · Email
Brand identity, Shopify store and email and SMS for a New Zealand matcha brand.

Generation Shades brand and website designed by A—Z Studio, shown in a browser window

Generation Shades

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Brand · Website
Brand identity and logo, carried through to a website the team runs themselves.

Helen Grant Celebrant brand and website designed by A—Z Studio, shown in a browser window

Helen Grant Celebrant

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Brand · Website
A warm, polished brand identity and website that helps couples get in touch.

Process

From brief to brand

One brief, clear checkpoints and no workshops. You stay in control without giving up your week.

  1. Step 1

    Brief

    A short online brief or one meeting. Everything gathered up front.

  2. Step 2

    Design

    One focused direction, presented with the thinking behind it, then refined with you.

  3. Step 3

    Build

    Written, built and tested on desktop and mobile, ready for your sign-off.

  4. Step 4

    Launch

    Go live with a handover guide, then stay supported on a care plan.

Her work was flawless. She completely understood my brief and my vision, but also had wonderful ideas that helped elevate my brand.

AnnaOwner, Anna Jane Pilates
Read testimonials
FAQ

Brand identity questions

Something else on your mind? Get in touch.

How much does brand identity design cost?

Every brand project is quoted on your brief, depending on whether you need a new identity or a refresh, and which extras you need, like packaging or signage. Designing your brand and website together usually costs less than doing them separately.

What's the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the whole system around it: the logo in several versions, the colours, typefaces, imagery style and the rules for using them, so everything from your website to your packaging looks like it comes from the same business.

Can you refresh my existing brand rather than start again?

Yes. Sometimes the right move is to keep what people already recognise and refine it: a cleaner logo, a better type system, a more considered palette. The brief will show which approach makes sense.

What files do I get?

Final files in every format you need for print, web and social, including vector, PNG and SVG versions of every logo, plus brand guidelines as a PDF.

Do you design packaging and print?

Yes. Business cards, menus, packaging, signage and social templates can all be added, so the brand carries through to everything your customers touch.

Services

Related services

Website design

Custom websites built around how your customers book, buy and enquire.

Website design

Shopify websites

Ecommerce stores designed to sell, and kept growing after launch.

Shopify

SEO

Search set up properly from day one, so the right customers find you.

SEO
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Start a project

Let's make something considered.

Get in touch